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Artificial Intelligence

Artificial intelligence

Decoding AI for executives: models, governance, real-world use cases and limits at the service of decision.

Strategic intelligence Artificial intelligence Systemic intelligence

The 4 D rule: when AI makes easy what your clients used to pay you for

25 September 2026

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6

min

Your clients pay you because you do for them what they cannot do on their own. Artificial intelligence (AI) is making some of those things easy. The 4 D rule helps identify which ones, and decide what to do.

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Strategic intelligence Artificial intelligence Systemic intelligence

Agentic commerce: where a brand's value lives when buying is delegated

1 June 2026

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8

min

A layer of software agents is settling between brands and their customers. The product isn't threatened. The buying relationship, however, changes hands. And that's where value is at stake.

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Strategic intelligence Systemic intelligence Artificial intelligence

Coordination tax: why AI gains don't (yet) show up in your margins

29 May 2026

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5

min

Many companies have deployed AI without seeing their margins move. The brake rarely lies in the tool, but in where it is plugged in: an organization designed before AI.

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Strategic intelligence Systemic intelligence Artificial intelligence

AI in the enterprise: the architectural work that falls to the leader

15 May 2026

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6

min

Thinking about the enterprise in the face of AI is neither an HR matter nor an IT matter. It is a strategic architectural work that falls to the leader.

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Strategic intelligence Artificial intelligence Systemic intelligence

Agentic AI: the trade-offs awaiting executives before deployments

24 April 2026

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8

min

AI agents are crossing the threshold into enterprise production this year. For an executive, the real question is no longer whether to adopt the technology, but how to arbitrate three gaps that, if left unaddressed, will install lasting dependencies that are hard to undo.

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Artificial intelligence Intuitive intelligence

In the age of AI, what place do we leave for intuitive intelligence?

9 March 2026

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2

min

Around the table, nobody doubts. She knows how to arbitrate, she knows how to lead. But the file is 'atypical.' The grid says no. And very often, the grid wins.

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Artificial intelligence

AI in industry: start with your morning decisions, for example

12 February 2026

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4

min

AI can optimize production lines, monitor machines, improve procurement, invent new services or new business models. For an industrial SME or mid-cap, a particularly concrete entry point is to focus on the quality of daily decisions.

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Artificial intelligence Strategic intelligence

CES 2026: the moment to choose between enduring AI and architecting your ecosystem.

27 January 2026

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5

min

At CES in Las Vegas, a strategic shift is unfolding before our eyes: AI no longer stacks on top of platforms : it merges with them. For European companies, now is the time to choose between remaining a technology user or becoming an architect of their market.

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Artificial intelligence Strategic intelligence

225 billion dollars for AI in 2025: what are European companies doing now?

20 January 2026

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5

min

The CB Insights report on the state of AI in 2025 reveals a major tipping point: global investments have nearly doubled, but most is concentrated on a handful of players. For European SMEs and mid-caps, the challenge is not to rival these giants, but to understand where the real opportunities for action lie.

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Artificial intelligence

AI in SMEs/Mid-caps: ambition must match the reality on the ground

30 September 2025

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5

min

Everyone says artificial intelligence will 'revolutionise' businesses. What's less discussed is that many projects never move beyond the demonstration stage. The problem isn't the power of algorithms, but the gap between stated ambition and what the organisation can actually absorb.

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Artificial intelligence Strategic intelligence

The IDP platform: from simple cost to strategic lever

18 July 2025

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5

min

Intelligent Document Processing (IDP) is no longer a question of internal efficiency. It's the new strategic lever that transforms documents into monetizable assets, redefining competitiveness and company valuations.

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Artificial intelligence Strategic intelligence

Artificial intelligence: what business models for SMEs and mid-caps in 2025?

23 May 2025

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5

min

Artificial intelligence is today an essential engine for the transformation of French SMEs and mid-caps. What business models are emerging in this rapidly evolving sector?

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Artificial intelligence Strategic intelligence

From talk to action: how AI is already transforming high-performing SMEs & mid-caps.

30 April 2025

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5

min

Artificial intelligence has entered the daily lives of SMEs and mid-caps and this is just the beginning. Concrete feedback on the transformation of SMEs and mid-caps by artificial intelligence.

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Strategic intelligence Artificial intelligence

Artificial intelligence and digital platforms: the crucial challenge of trust.

5 December 2024

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6

min

Digital platforms have become the engine of current commercial exchanges. But AI, a central component of these systems, strongly impacts the fundamental notion of trust within digital ecosystems.

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